Vouvoyer in Translation

This is a very interesting word that the French may use to reprimand someone, or to remind them, or inform them of status. Essentially,  vouvoyer (pronounced voo vwa  yay) means to use vous with someone. Vous is the more formal version of you, whereas tu is informal. Example Il faut vouvoyer le chef.You should use vous with the boss (equivalent to saying call him sir).   Related Le vouvoiement - the action of using vous with someone.

Character Development In Ralph Ellisons The Invisible Man

Character development within novels with complex plot structures proves to be a difficult task necessitating the author to add their own inner thoughts and experiences to weave a more realistic story. The historical background of a writer helps glean on information about that person’s unconscious and subconscious processes that become apparent within an author’s literature. As the author develops their thoughts throughout a novel attempting to paint a clearer picture of their purpose, their own persona becomes a part of the literature. Psychoanalytic theory attempts to further this claim by taking information from one’s childhood, inner taboo thoughts and hidden motivations, and synthesizing them for a better picture of the author’s†¦show more content†¦Ellison relays this when his narrator is â€Å"under the spell of the reefer,† and discovers â€Å"a new analytical way of listening to music† (Ellison 8). Although the man despises t he feeling of altered time that reefer is associated with, he can appreciate the sensitivities of music within the manipulated psychological state of mind. Without Ellison’s own experiences with music and the feelings of euphoria it brought upon him, it would be nearly impossible to relay such clear messages of passion within the novel. This character in the very beginning of the novel was one that had been satisfied with his life and decided to remain actively dormant to the outside world, but as Ellison tells his story, music is mentioned in multiple instances. As he attempts to find a job, Mr. Emerson’s son tells him that â€Å"a number of my friends are jazz musicians...I know the conditions under which you live - Why go back?† (Ellison 188) Ralph Ellison understands the struggle that musicians go through to make a living, especially in places where opportunities are extremely few. Anywhere other than Harlem, the narrator would be unable to find anything to do with his talents. This may be a feeling the younger Ellison himself also felt, the competitiveness and the limited scope of opportunities that musicians had may have forced him to move into the North and even take his talents into the area of writing. Ellison’s childhood experiences with music inspire him to writeShow MoreRelatedMetaphors In Ralph Ellisons Invisible Man1235 Words   |  5 PagesMetaphors in Invisible Man Ellison uses many examples of metaphors in his novel to convey invisibility, especially with references to music, imagery, and the use of a nameless character. With literature that challenged the accepted ideals surrounding that time period, Ellison expresses his thoughts by comparing an invisible man to various relatable subjects in life. When the narrator firsts starts on his journey and gets constantly bumped, he states that â€Å"You constantly wonder whether you aren’tRead MoreBattle Royal - Ralph Ellison Research Paper1209 Words   |  5 PagesBattle of a Black Man Ralph Ellison made it clear that Invisible Man was not based on his own experiences. In an interview, he stated, â€Å"Let me say right now that my book is not an autobiographical work.† However, it is clear that his culture and the time period of his upbringing affected his writing. This is particularly seen in his descriptions of the treatment of blacks, the African American society, and the revelation of the narrator. Like the characters in â€Å"Battle Royal†, African AmericansRead MoreCritical Analysis: Ralph Ellisons Invisible Man Essay1651 Words   |  7 PagesIn Ralph Ellison’s Invisible Man, we are presented with an unnamed narrator whose values and potentials are invisible to the world around him. Throughout the entirety of the novel, we see the unnamed narrator, also known as the Invisible Man, struggle in an attempt to uncover his identity buried beneath African American oppression and an aggregation of deception. Ellison shows us how lies and deceit may serve as a grave but invaluable obstacle to one’s journey to find their identity. Through theRead MoreThemes and Styles of Ralph Ellison3336 Words   |  14 PagesEnglish IV 16 November 2005 The Themes and Styles of Ralph Ellison Ralph Ellison has proven himself through his novel The Invisible Man to be the leading black author of the twentieth century. Although he had written many short stories and essays collected in the book Shadow and Act, The Invisible Man is his only novel. With this one novel, Ellison earned himself the 1953 National Book Award and acclaim by the African American community for so accurately portraying the struggles a black AmericanRead MoreInvisible Man Character Analysis1533 Words   |  7 PagesIf you skipped from the end of the prologue of Invisible Man, by Ralph Ellison, all the way until the protagonist’s eviction speech, you would probably pick up the plot and character developments without a problem. The first few ordeals described in the novel can be infuriating because of the narrator’s naà ¯ve outlook and his persistence in trying to follow a ‘respectable’ path upwards in life. All of the psychological shifts that lead up to the captivating scena rio from the first few pages happenRead MoreEssay on Ralph Ellisons Battle Royal1164 Words   |  5 Pagesthe subsequent release of their people from bondage. In Ralph Ellisons 1948 short story Battle Royal, he uses the point of view of a young black man living in the south to convey the theme of racial identity crisis that faced African Americans in the United States during the early to mid 20th century. Ellison begins Battle Royal with a brief introduction to the storys theme with a passage from the Invisible Mans thoughts: All my life I had been looking for somethingRead MoreThe Invisible Man By Ralph Ellison1409 Words   |  6 Pagescome. However, in Ralph Ellison’s novel, The Invisible Man, the prologue serves as the beginning of the end, in preparation for an epilogue that revisits the narrator’s original inner conflict at the end of a personal narrative. Situated in a hidden underground cellar, the main character, the Invisible Man recounts the journey of his naive youth from the American south to the seemingly optimistic north in Harlem, New York. However, through several unjust experiences, the Invisible Man doubts the possibilityRead MoreInvisible Man By Ralph Ellison1908 Words   |  8 Pagesand history, especially as African Americans began publishing their own works regarding their personal experiences. Ralph Ellison’s novel, Invisible Man, is cons idered to be a milestone that greatly contributed to a change in American literature. It transformed society’s view on African American struggles and black identity. He tells of young, college-educated African American man struggling in society as he experiences racial discrimination, invisibility to others and himself, and the struggle toRead MoreThe Invisible Man by Ralph Ellison2489 Words   |  10 Pagesâ€Å"I AM AN invisible man.† A story of obstacles of durable struggle, but hope, and everlasting search for voice in a narrow-minded society; The Invisible Man by Ralph Ellison depicts the dehumanization and feeling of being ostracized in society, of one man. Imagine a time when everyone you encounter have a racial thought or credibility toward your own races, never considering the fact that who you are as a person does not matter worth a dime. You are better determines on shade of your skin which hideRead MoreEssay on Search for Identity in Ralph Ellisons Invisi ble Man2669 Words   |  11 Pagesidentity. Ralph Ellison, a prominent author fascinated by man’s search for identity, thought that blacks were invisible primarily because whites refused to see them. He believed that true identity could be revealed by experiencing certain endeavors and overcoming them (Parr and Savery 86). Ellison explores this theme in Invisible Man, which depicts the title character struggling to find his identity despite facing obstacles created by both white men and his fellow blacks. In Ralph Ellison’s Invisible

Marketing Strategy of Breville Double-Free-Samples for Students

Question: Disucss about the Marketing Mix and Marketing Strategy for "Breville Double Boiler Coffee Machine". Answer: Introduction The purpose of producing the paper is to develop a marketing strategy report which can significantly highlight the targeting, positioning and the marketing mix for the Breville Double Boiler Coffee Machine". It is the key product which can attain huge market share and customer base by the means of effective marketing mix and brand positioning. The data has been gathered from various secondary resources which has a vital role in framing the marketing mix and marketing strategies, there were also analyzed certain issues in gathering the data such as confidentiality and privacy issues that restricted the easy access to relevant data (Gammoh, Koh and Okoroafo, 2011).In the present scenario, there is a much need of the Breville Double Boiler Coffee Machine" in both the household as well as in the restaurants and offices. And thus to meet the needs of the consumers, there is an extensive need for developing the marketing mix and marketing strategy for the product. Target segment Theone segment that is targeted to implement a marketing strategy is the psychographic segmentation. The psychographic segmentation is one the basis of the lifestyle of the individuals. The value, interest and attitude of the individuals help the marketers to classify the products and services into small groups. The psychographic segmentation is selected as the targeted segment because there are factors such as the demand for the Breville Double Boiler Coffee Machine" is depended upon the attitude and lifestyle of the people as they want to save their time as well as because of the various new and pioneering trends there is demand for the Breville Double Boiler Coffee Machine". Because of the changing lifestyles of the people there is less time with the individuals to manage the modern lifestyle they have a need of the Breville Double Boiler Coffee Machine" in managing their daily lives and routine (Solomon, 2014). It is considered as one of the best opportunity for sales because of the reason that with the changing lifestyles and shortage of time, the individuals have a need to purchase the Breville Double Boiler Coffee Machine" for having faster serving of coffee. The recommended marketing mix strategy for targeting this segment is by the means of social and digital marketing so that more and increased number of customer bases can be targeted (Wedel and Kamakura, 2012). Brand Positioning To position the brand of Breville Double Boiler Coffee Machine" in the market there is a need of brand positioning strategy which will be helpful in offering the brand a point of difference by the means of providing USP i.e. unique selling proposition. The brand positioning strategy which will be used by the brand will be differentiation and value positioning. The product has several innovative and pioneering technologies which offer the brand with benefits and advantages of differentiation and helps in effective positioning of the brand in the consumer market (Hassan and Craft, 2012).With the differentiation strategy, there is also value positioning by which the brand offers high value to its customers in comparison with the competitors products. The Breville Double Boiler Coffee Machine" offers value-priced and high quality products to the consumers for having a brand positioning in the market (Aaker, and Joachimsthaler, 2012).In the positioning map, Yellow shows Breville Double Bo iler Coffee Machine", Black is for Brewtus Espresso, Green is for premix team and coffee machine and blue is for La Cimbali Espresso Coffee Mchine. Positioning Map As per the positioning map, it has been analyzed that Breville Double Boiler Coffee Machine" stands at a very good position which shows that the quality is vet high and good position that explains that the prices are reasonable but the quality is very effective. Marketing Mix recommendations PLC and the diffusion of innovation In the Product life cycle, the product Breville Double Boiler Coffee Machine" is at the growth stage as it has already established its presence in various regions and as per the growth stage, the consumers the brand will target will be the households, the organisations, small offices and also the various cafes and restaurants so that it can also attain more customer base and market share (Kapferer, 2012). Types of consumer products The product comes under the category of unsought products as these are the products that the consumers do not have knowledge about or gain knowledge but does not usually consider buying. Such products are purchased when there are specific needs and when the consumers have appropriate knowledge about these products. Therefore, Breville Double Boiler Coffee Machine is an unsought consumer product (Akaka and Alden, 2010). Product As the product is already have touched the growth stage in the PLC, thus, there is a need to have more innovations in the product design to effectively implement and communicate the brand positioning. The product offer will possess more pioneering and innovative technologies with less energy consumption. The unique selling proposition of the product will be its innovative technology but at comparatively low prices (Jain, 2013). Place The key place targeted by the product is Australia as there is an essential need for such machines in the offices as well as in the households and the restaurants. The channels require for effective distribution of the products can be both online selling as well as by the means of having promotions by the means of campaigns so that there can be increase distribution and sales of the products by firstly informing people about the product (Hollensen, 2015). Promotion There will be an integrated marketing communication campaign that will help in promoting and advertising the brand in a more unified, consistent and clear manner. The message for the target customers in the campaign will be to have instant coffee in one go with unique flavors and taste (Armstrong, et al., 2015). To promote the product there will take use of three efficient promotional tools that comprises of: TV Commercial: To have strong brand positioning there will be taken use of the most strong channel i.e. the TV commercial so that more number of people can be targeted Sales Promotion: There will also be effective role of sales promotions tools in achieving strong bard positioning as the brand will provide free demonstration of the products and the Price Off offer to attract the customers by giving the customers some discount on the actual prices (Hassan and Craft 2012). Billboard: For attaining increased customer base and to have high promotions, there will be take use of the billboards for displaying the advertisement of the Breville Double Boiler Coffee Machine. It will result in enhanced publicity of the product (Khan, 2014). The reason behind choosing these particular promotional tools is that all these tools have an extended and strong coverage which can help the product to have rapid and effective marketing. All the three tools are highly diverse thus they will be able to target various markets and can capture diverse set of customers from various regions. These tools also assist in brand positioning as these tools helps in gaining strong market share which ultimately results in high market visibility and positioning of the brand (Varadarajan, 2010). Price For marketing the product there will be used penetration pricing as the brand positions itself through differentiation and value position by offering the product at comparatively low prices than the competitors. Thus to establish and position the brand the products are available at such prices which are affordable by the consumers (Kotler, 2012). Summary Table of Marketing Mix Mix Current what the Brand is doing now Recommendation Explain how your Recommendation will more-effectively support and communicate your Brand Positioning. Product Selling Breville Double Boiler Coffee Machine with similar technologies as of competitors To increase technology and have innovations in the product By taking use of innovative technologies and up gradations, there can be fetched attention of the new customers bases Place Some regions of Australia To cover entire Australia as well as some neighboring regions This will result in more sales and increased customer base with high visibility Promotion Using online platform and physical store and posters To take use of TV commercials, billboards and sales promotions These channels will give an extended coverage to the products which will result in fetching attention of the potential customers Price Selling at nominal prices To offer product at little low prices in comparison with the competitors This will help in fascinating increased customer base as more consumers will be able to purchase the product Conclusion From the report, it can be concluded that by having an effective and adequate implementation of the marketing mix there will be brand positioning to the set target market. It has been analyzed that the marketing mix is internally consistent as all the 4Ps are in consistence with the positioning of the product. The recommended marketing mix in context with rice will help the product to have higher market share throw low pricing. In terms of place and products, there will be increased sales in the other regions of Australia and with innovative technologies more number of consumers can be targeted. In terms of promotion, the billboards, TV commercial and sales promotion will help the product in achieving a more competitive advantage. The recommendations offered can be stated as both socially responsible as well as ethical as all the marketing mix recommendations are beneficial for the societies as comparatively the products are available at low prices. In respect with the aspect of corporate social responsibility, the marketing mix recommendations must be implement in a way that it helps the society such as by offering free samples at some NGOs and by participating in social campaigns. There should also implement a corporate compliance programs so that all the activities are socially and ethically rights. To evaluate the overall performance of the marketing mix, there must be used triple bottom line reporting according to which there will be analysis of the performance on the basis of three major levels i.e. financial, environmental and social. If at all the levels, the product met the criteria, then are considered as ethically working (Hall, 2011). References Aaker, D.A. and Joachimsthaler, E., 2012.Brand leadership.Simon and Schuster. Akaka, M.A. and Alden, D.L., 2010. Global brand positioning and perceptions: International advertising and global consumer culture.International Journal of Advertising,29(1), pp.37-56. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Gammoh, B.S., Koh, A.C. and Okoroafo, S.C., 2011. Consumer culture brand positioning strategies: an experimental investigation.Journal of Product Brand Management,20(1), pp.48-57. Hall, T.J., 2011. The triple bottom line: what is it and how does it work?.Indiana business review,86(1), p.4. Hassan, S.S. and Craft, S., 2012.Examining world market segmentation and brand positioning strategies.Journal of Consumer marketing,29(5), pp.344-356. Hassan, S.S. and Craft, S., 2012.Examining world market segmentation and brand positioning strategies.Journal of Consumer marketing,29(5), pp.344-356. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Jain, M.K., 2013. An analysis of marketing mix: 7Ps or more.Asian Journal of Multidisciplinary Studies,1(4). Kapferer, J.N., 2012.The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Khan, M.T., 2014.The concept of'marketingmix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), p.95. Kotler, P., 2012.Kotler on marketing.Simon and Schuster. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall. Varadarajan, R., 2010. Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises.Journal of the Academy of Marketing Science,38(2), pp.119-140. Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media.