Poem Analysis Essay Example | Topics and Well Written Essays - 1250 words

Sonnet Analysis - Essay Example Love develops in the hearts of the darlings every which way like the octopus. A fire-walker strolls on the fire for a couple of moments yet a sweetheart strolls for life with his heart aflame. In one of the sonnets talked about, the darling notices about adoration significantly in the afterlife. The communication with the adored and her words keeps a great many any desires for the darlings alive! The thumps of the hearts of sweethearts are commonly controlled and the darlings react as needs be. The fowl of affection moves with tempting pace inside the hearts of darlings. Love is the everlasting consider that keeps the hearts of the darlings at any point locked in. On the off chance that God needs to censure somebody, he does as such by giving the sweetheart a messed up heart. After the principal tremor of affection, the heart is never the equivalent for eternity. Every such idea inundate my brain when I read the sonnets. The luxurious string of adoration goes through the sonnets The Folly of Being Comforted (W. B. Yeats), My Last Duchess (Robert Browning, 1812-1889), Sonnet 116 (William Shakespeare) and Sonnet 43 - How Do I Love Thee (Elizabeth Barrett Browning). To live through the aches of affection is an extraordinary encounter and the person who has experienced that procedure alone can see how significant those snapshots of enduring are. Genuine romance continues increasing and energy decreases with time. Love is the valuable crude material for the man-lady relationship and the endowment of God to mankind. In the sonnet â€Å"The Folly of Being Comforted† by W.B. Yeats, the speaker puts forth an earnest attempt to depict through mind regarding a matter which is the space of heart. In the war identified with affection, psyche and heart can never settle. The shrewd saying goes†there is a marvel in the dawn and furthermore in the dusk. The topic of the sonnet is â€Å"love rises above the physical changes in the body and, hence, it overcomes timeà ¢â‚¬ . The artist gets steamed and with an end goal to discover through the state of mind of solitary love, counts the physical changes that occur with time, and how the body of his dearest gives up to the requests. He begs the heart to be fulfilled and acknowledges the condition of beloved’s ebbing magnificence. The sweetheart is reluctant to concur that the winding down magnificence of his adored is the reason for concern. The artist utilizes doublespeak to communicate compassion. He sees her hair â€Å"threads of grey† and â€Å"little shadows come about her eyes† that show obscured skin with little wrinkles. Be that as it may, they are irrelevant and the sweetheart is as yet interested by her magnificence. The lover’s insight acts the hero and supports his contentions, that with the progression of time, the heart will react better and will have the option to acknowledge the real factors identified with the body, the loss of beloved’s excellenc e and her indifference towards him. The flush of energy, regardless of beloved’s age, is underlined by the writer in the words â€Å"fire that mixes about her, when she stirs.† This is a wonderful analogy for fire. In a definitive examination, heart wins and Yeats will not acknowledge the contention of the astuteness identifying with the propelling age of his cherished. This sonnet is a strangely shaped poem. The artist has utilized basic words to deliver a decent work, which tenders an expressive contention against the contention that ladies become less excellent with propelling age. â€Å"Sonnet 116† by William Shakespeare communicates pretty much indistinguishable assumptions from communicated in â€Å"The Folly of Being Comforted† by W. B. Yeats, however with more accentuation. The initial five lines show the genuine meaning of affection and the

Question and Answers on the American Criminal Justice Essay Example

Question and Answers on the American Criminal Justice Essay Example Question and Answers on the American Criminal Justice Paper Question and Answers on the American Criminal Justice Paper Clarify why individual rights and open request viewpoints are such disagreeable issues in contemporary American Society. Singular rights and open request have been disagreeable issues since it requires a steady adjusting to maintain those individual rights, while likewise ensuring our resident. Execution of this exercise in careful control is under consistent examination by two gatherings: singular rights advocates, who need to secure the individual flexibilities inside the criminal equity framework and open request advocates, which accept the interests of society should overshadow singular rights, under hold conditions including a criminal danger to open wellbeing. So as to work in a general public that individuals need to live inside, this parity must be overseen cautiously. The individual view of either class will impact the other and can prompt the issue we are seeing today, in Ferguson, MO over the shooting of young person, Michael Brown (Schmeltzer, K, 2014). The consistent utilization of the media, anxious to show twenty second recordings of police utilizing over the top power or dangerous power against residents, is a contributing element toward the interruption of this parity. It doesn't show the official keeping he standard power continuum which hinted at that point of activity. This absence of total honesty makes a view of rights infringement and can upset open request. Henceforth, the explanation numerous law implementation organizations have found a way to acquire on-body cameras. Loss of open request would make an alternate society from what we have today. There would be a feeling of dread and individuals would not leave their homes, making a domino impact that sway everything. Mostly tutoring and training would not be there as we would not have qualified individuals to uphold and indict lawbreakers. Opportunity isn't ere and without open request, just the solid would endure. Quickly examine how the primary segments of the criminal equity framework can on occasion supplement one another and now and again likewise be in strife with one another. Give models. The criminal equity framework comprise of three fundamental segments: Police, who authorize the laws, secure property and look after request; Courts, which condemn and indict likewise; and Corrections, that house, direct, and restore detainees. It additionally comprise of TTY. Or then again significant models, the accord model, which expresses the three part cooperate toward a typical AOL; and the contention model, that says that every segment work independently towards their own advantage, which can strife with each other and lead to the presence of a non-framework. Notwithstanding, under either model, every segment relies upon what different ones does and any adjustments in that procedure can effectsly affect different segments (Schmeltzer, F. , 2014). Under the agreement model where the parts cooperate; you would see a smooth development of cases through the equity framework, from capture, to court appearance to condemning. Yet, frequently time than not, the deliver model has its day in court, particularly when there is an absence of comprehension/understanding of the law, alongside including individual feelings or complete negligence. At the point when this happens, it can influence numerous features of the procedure and society observation. Police make the capture and follow convention, at that point need to stress over the courts excusing their endeavors, since they should put accentuation on the privileges of the blamed. Amendment need to work as well as could be expected to follow court governing and manage over populace. This at that point obviously prompts Correction evaluating cases for inconsideration of early discharge, which is in struggle with the court framework and conceivably influences - a different subject; open wellbeing (Schmeltzer, R, 2014). Of the different phases of the American criminal equity case, which particular stage, as you would like to think, is generally basic from the wrongdoing control point of view, and which stage from the fair treatment viewpoint? Clarify why. In the different phases of the American criminal equity process, captures are generally basic under the wrongdoing control point of view, as having high numbers in this stage reflect: more tight authority over wrongdoing, diminishes the crime percentage, expands open request/security and stops extra endeavors - of followers;to carry on in comparable habits. Absence of basic mindfulness in this stage leaves an open greeting for crooks to go about as they want, which places general society at serious risk and upset the request. Reputable resident would then feel dangerous and want to protect themselves at all cost, prompting extra wrongdoing and turmoil. Quick captures, under the best possible systems and conventions and guaranteeing the capture are productive, will prompt feelings, which additionally underpins the wrongdoing control model (Schmeltzer, R, 2014). With that, prompts the most extreme stage under the fair treatment model, just like the starter hearing. At this stage the blamed has just been prompted for their privileges in their first appearance and its now onto decide honest dependent on reasonable justification and the proof being introduced. As this stage focuses upon the blamed and their privileges, it additionally makes investigation upon the police. Deciding if reason for reasonable justification were validated and decide the quality of the proof and is it was gathered as per the law. This decency techniques - fair treatment model; best chance to consider al the realities is during the Preliminary Hearing. Introducing at some other stage after isn't actually past the point of no return, yet this is the main chance to address guiltlessness, as the proof is being assessed and assurance on further activity is being tended to (Schmeltzer, Z, 2014). Distinguish and talk about the contrasts between the two significant wellsprings of measurable information about wrongdoing in the United States. The Uniform Crime Report (LACK) has been around since 1929 yet it has never been a program to really catch slants precisely. Significantly after the progress of the National Incident-Based Reporting System (NIBS), the program was waver upgraded to recognize disparities and address issues which thwarted the first CAR. NIBS upgraded wrongdoing information assortment and improved the procedure in gathering information, however were still difficulties. Not exclusively were there issues with the two projects coordinating more established information with more up to date information, this program gets its data from law authorization wrongdoing reports by survivors of violations. An issue with that isn't all wrongdoings are accounted for to police and another is the means by which it has been established that divisions have been known to downsize a wrongdoing to reflect improvement to the crime percentage. As per Schmeltzer, F. 014), a 201 2 investigation of almost 2000 resign New York police Department officials found that the control of wrongdoing report has become a piece of police culture (p. 30). At the point when this happens, it makes a troublesome errand to decide hazardous cultural patterns. To aid this the National Crime Factorization Survey (NCSC) was set up to supplement the I-JAR by gatheri ng data on a national level through family unit, casualty self-reports. It apparently provides an increasingly precise record of violations, since it considers the two wrongdoings detailed and not. Both these projects are the two significant sources to quantify wrongdoing. Separately they are not really ready to catch the genuine cultural patterns since every one of these projects fill an individual need toward various parts of wrongdoing. At the point when they are joined, in any case, there is a superior comprehension in catching real insights and the countries wrongdoing issue. Refreshing to address developing new patterns would make it increasingly proficient yet until further notice fill its need in catching gauge designs (Plants, M. , Longboat, L. , 2014). Of the numerous uncommon classes of wrongdoing, which particular exceptional classification wrongdoing do you think represents the most basic worry in contemporary American Society? Clarify why. Of the numerous unique classes of wrongdoing, the one which represents the most basic concern is high innovation and PC wrongdoing. Cybercafã © is on the ascent and we are beginning to see more episodes of this wrongdoing all through the world in regards to burglary of administrations, theft or phony, electronic vandalism and monetary foundation hackings. Late occasions show considerably more prominent worry with the hacking of a U. S. Rene in Russia (US News, 2014) and the hacking of a Department of Homeland Security contractual worker - who does analytical foundation check;being penetrated for his data (The Washington Post, 2014). All these are basically a depiction of what these digital fear based oppressor/programmers can do, yet the more prominent worry in this classification ought to b e the helplessness our basic framework. As indicated by Mike McConnell, who was the National Intelligence Director from 2007-2009, he vouched for Senate in 2010, If the country did battle today, in digital, we would lose. Were the most powerless. We are the most associated. We have the most to lose (P. W. Vocalist A. Friedman, 2014, p. 151). Our framework is more in danger now than it was 10 years back, because of the way that numerous frameworks are no annoyance free, yet interlinked to each other. From that comes the helplessness to cybercafã ©, as framework ties all of us into one element and that is the manner by which subordinate Americans are to the web and present day innovation. Digital adversaries - remote and domestic;have the abilities to altogether disturb our basic foundation or shut them down totally. It would just take a digital assault upon our basic foundation: transportation, electric force lattices, money related establishments, correspondences frameworks or pipeline access for gas and oil to perpetrate crippling or passing toward America and putting us n a digital. As found on account of Student Irans atomic facil

Ophthalmoplegic Migraine Paediatric Oculomotor Schwannoma

Ophthalmoplegic Migraine Pediatric Oculomotor Schwannoma Relating Author: Dr.R.Subasree Title : Ophthalmoplegic Migraine and Pediatric Oculomotor Schwannoma: Cause or Co-Incidence? Organized Abstract: Objective: To report an instance of Ophthalmoplegic headache with Pediatric Oculomotor Schwannoma which is uncommon. Techniques: A multi year old kid conceded as inpatient at our tertiary referral place and University clinic in South India, with history of repetitive cerebral pains and oculomotor paralysis of 14 years term was assessed in detail to preclude back fossa, orbital gap, parasellar sores, granulomatous disarranges and aneurysms. Results: Initial CT Brain uncovered a nodular non-improving injury in the interpeduncular reservoir, MR Imaging alongside CISS 3D grouping completed two years after the fact after CT, uncovered a little upgrading nodular sore at the degree of midbrain in the interpeduncular storage at nerve leave level reminiscent of schwannoma of third nerve. Practice: Patient was treated with analgesics, nimodipine and valproate with which there was a fractional reaction. During his ensuing multi year development, his recurrence and seriousness of assaults had diminished. End: Oculomotor nerve schwannomas are amazingly uncommon. Just 12 youngsters younger than 18, without neurofibromatosis have been adequately reported. The conjunction of OM and Oculomotor schwannoma recommends that it's anything but a happenstance. Mindfulness and doubt is required to recognize cranial cephalalgia/OM and it warrants careful examination to preclude inborn injuries impersonating OM. Suggestions. Discussions exist till date with respect to etiology, pathophysiology, imaging discoveries and the board rules of OM. The uncommon affiliation detailed in our report gives knowledge into better comprehension of the pathophysiology and clinico-radiological relationships in OM. Watchwords: Ophthalmoplegic headache, Oculomotor Schwanomma Presentation Ophthalmoplegic headache is extremely uncommon with yearly occurrence being 0.7 per million. It regularly happens in earliest stages or adolescence. There are intermittent assaults of cerebral pain in relationship with ophthalmoplegia because of paresis of cranial nerve III, IV, or VI .The scenes of ophthalmoplegia may endure for a few hours to half a month, months, or for all time. Frequently it is self-constrained condition. Ophthalmoplegic headache is likewise perceived as a cranial neuralgia as per 2004 release of the International Classification of Headache Disorders. [1] .Pediatric Oculomotor Schwannoma is very uncommon and it can impersonate OM. We portray a little youngster with repetitive ophthalmoplegic headache and oculomotor schwannoma in MR imaging. Clinical Observation A multi year old kid gave history of left hemicranial cerebral pain of 14year span. The cerebral pain was throbbing, serious related with hanging of left eye, obscuring of left eye vision, photograph phonophobia, queasiness and spewing. The recurrence of assaults was around 15 every month each going on for 3-48 hours. During the assault, he was found to have left sided ptosis, inadequately responsive ordinary measured student and gentle left height and adduction limitation. (Figure 1).There was steady lingering vision misfortune in left eye with sharpness of 6/60. Fundus was ordinary. There were no different shortages. Examinations were completed to preclude back fossa, orbital gap and parasellar sores. Beginning CT Brain uncovered a nodular non-improving injury in the interpeduncular reservoir , MR Imaging alongside CISS 3D succession completed two years after the fact (Figure 3a, 3b) uncovered a little upgrading nodular sore at the degree of midbrain in the interpeduncular storage at nerve leave level reminiscent of schwannoma of third nerve. MR Angiography was typical. (Figure 3c). Tolerant was treated with analgesics, nimodipine and valproate with which there was a fractional reaction. Steroids were not controlled. During his ensuing multi year development, his recurrence and seriousness of assaults had diminished. Pediatric Oculomotor Schwanomma is available as effortless oculomotor deficiency or might be asymptomatic and distinguished by chance. Its essence with OM suggests a conversation starter whether it was a negligible occurrence or the reason for OM. Conversation: Ophthalmoplegic headache is an uncommon unmistakable neurologic disorder portrayed by intermittent migraine and ophthalmoplegia. The third cranial nerve is most normally influenced. Most patients recuperate totally inside days to weeks, however a minority are left with persevering neurologic shortages. [1] .according to the International Classification of Headache, ophthalmoplegic headache is characterized as at any rate 2 assaults of ‘‘migraine-like’’ cerebral pain followed inside 4 days by paresis of the third, fourth, or potentially 6th cranial nerves, including ophthalmoparesis, ptosis, or mydriasis .[2] Gap between the beginning of migraine and the cranial nerve paralysis has shifted between 2 days and10 weeks. [3]The precise etiology of this condition stays obscure. Oculomotor nerve pressure, ischemia, growing of the back cerebral conduit, pituitary expanding, vascular peculiarity, considerate viral disease, demyelinating neuropathy, initiation of trig emino-vascular framework are the different pathogenesis ensnared. Maladies, for example, vascular mutation, granulomatous contaminations, pituitary circulatory trouble, sarcoidosis and ceaseless provocative, demyelinating polyneuropathies may have comparative clinical introduction like OM. So differentiate improved MRI and attractive reverberation angiography ought to be the examinations of first decision for the finding of OM, trailed by a cautious clinical assessment and spinal tap. Now and again, regular angiogram might be important to prohibit an aneurysm. [4]. Imprint et al. 1998.,[5]found central thickening of the nerve in non-differentiate examines, and further thickening was available on the difference improved pictures in the region of the leave zone of the nerve in the entomb peduncular storage. Carlow examined the attractive reverberation filters in six patients determined to have OM and did a review writing study in 17 patients with OM, every one of whom indicated thickened ipsilateral oculomotor nerves at the midbrain exit in noncontrast T 1 - weighted pictures. Differentiation T 1 - weighted attractive reverberation filters indicated upgrade of the ipsilateral oculomotor nerves. [6].Many cases show improvement in the upgrade of cranial nerve III with goals of the side effects, yet the planning and level of goals has not been predictable in reports. Differentiation improvement on MRI isn't a sine qua non for the conclusion of OM. Gelfand AA et al., 2011 [1] efficiently looked into all instances of OM in writing between1995 to 2010. There were a sum of 80 cases .The middle age at the hour of the first ophthalmoplegic headache assault was 8 years (3-16 years) .The third cranial nerve was associated with most by far of cases (83%), 6th cranial nerve was engaged with 20% and the fourth nerve in 2% of cases. The interim between cerebral pain beginning and ophthalmoparesis extended from quick to as long as 14 days. The ophthalmoplegia would in general last more (2 to 3 weeks to 2 to 3 months) .In 54%, determined deficiencies were watched. Of 52 patients who had a complexity mind MRI during an intense assault, 75% had differentiate improvement of the third nerve and 76% had nerve thickening. There was a profit by corticosteroid treatment in 54%. Schwannomas are benevolent fringe nerve sheath tumors with incredible affinity to emerge from vestibular nerves. Oculomotor nerve schwannomas are very uncommon. There are just 40 cases revealed in the writing. Just 12 youngsters younger than 18, without neurofibromatosis have been adequately archived. [7] In 1982, Leunda et al. [8] detailed a case in a 11-year-old kid whose tumor was resected en coalition and positioned as the biggest oculomotor nerve schwannoma archived around then, with a 55-mm distance across. From that point forward, another 11 histologically demonstrated pediatric cases have been portrayed progressively in the writing. The normal measurements of the pediatric tumors size is 19.5 mm. Oculomotor nerve paresis was the most widely recognized neurological sign and a variable level of oculomotor nerve brokenness, including ptosis, diplopia, or widened understudy, was available in everything except one . Term of preoperative indications and signs ran from about fourteen days to 12 years. Creators opine that injury size didn't connect with the level of oculomotor nerve shortfall. Ipsilateral ophthalmoplegic headache was found in two instances of cisternal microlesions including the underlying prepontine fragment of oculomotor nerve. [7].Total evacuation of schwannoma for the most part brought about extreme postoperative parent nerve paresis. Careful treatment was shown distinctly for huge tumors that introduced in relationship with cognizance unsettling influence, other cranial nerve signs, or hemiparesis because of mass impact, or in situations where the sore indicated harmful highlights with fast growth. Murakami et al., 2005 [9] depicted an instance of a 11-year-old young lady with oculomotor nerve schwannoma who had been experiencing manifestations emulating OM. Her assaults turned out to be progressively visit and were not constrained by prescription. After medical procedure, the recurrence of OM assaults diminished. This was the principal report to portray a pathologically affirmed instance of oculomotor nerve schwannoma emulating OM. Riahi An et al., 2014[10] portrayed a multi year old young lady with repetitive agonizing ophthalmoplegia, who on assessment was found to have left oculomotor paralysis. Her third MRI concentrating on third nerve uncovered schwannoma of the oculomotor nerve in left cisternal divide. Kawasaki et al., 1999 [11] detailed an instance of the conjunction of OM and ipsilateral third nerve schwannoma .The creators had an intense and a subsequent MRI during a recuperation stage and saw no distinction. The concurrence of two uncommon conditions proposes that a minor occurrence is far-fetched. It has been suggested that rehashed aggravation could prompt a demyelination/remyelination process with Schwann cell expansion a

The Collective Mr. Hyde - Literature Essay Samples

With his Dr. Jekyll and Mr. Hyde, Robert Louis Stevenson presents encounters between several upstanding members of Victorian society and Mr. Hyde, a man who seems to disregard all social conventions in favor of selfishness and barbarity. To be sure, Hydes actions merit disapproval, but Jekylls friends feel a severe physical aversion to Hyde at first glance, even before its intellectual equivalent can arise. Intriguingly, none of these men‹Gabriel Utterson, Richard Enfield, and Hastie Lanyon‹can pinpoint exactly what aspect of Hyde is so unpalatable. Enfield says, I never saw a man I so disliked, and yet I scarce know why . . . he gives a strong feeling of deformity, although I couldnt specify the point (Stevenson 8), while Lanyon elaborates, there was something abnormal and misbegotten in the very essence of the creature that now faced me‹something seizing, surprising, and revolting (Stevenson 73). If he has no visible malformations, no disfiguring scars or deformities, w hy do three well-respected men react with such vehement disgust at the sight of Mr. Hyde?In his essay The Uncanny, famed psycho-analyst Sigmund Freud seeks to answer a more generic form of this question: what evokes repulsion and distress (Freud 219) in a human being, such that we call it uncanny? Over the course of his essay, Freud asserts that the word uncanny1 delineates, both linguistically and psychologically, a coalescence of two seemingly opposing categories‹that which is familiar to us and that which is concealed. For instance, Freud posits zombies, the dead returned, as an example of the uncanny; in them we see a conjugation of life, with which we are familiar, and death, the nature of which is hidden from our knowledge. He then explains this apparent paradox by claiming that what we have named the uncanny elicits disgust because it is something which is familiar and old-established in the mind and which has become alienated from it only through the process of repressio n (Freud 241). Using the zombie example, we feel disgust because we have repressed our once-commonly-held belief that the dead can become visible as spirits (Freud 242). In this way, familiar things that we forcefully conceal become uncanny and thus repulsive upon their return, no matter whether they were originally harmful or frightening.Hyde certainly effects repulsion in Jekylls friends, and the story of his concealment and subsequent release seems at first glance to fit Freuds theory of the uncanny perfectly. Jekyll describes the repression of his selfish desires in a letter to Utterson, his lawyer:The worst of my faults was a certain impatient gaiety of disposition, such as has made the happiness of many, but such as I found it hard to reconcile with my imperious desire to carry my head high, and wear a more than commonly grave countenance before the public. Hence it came about that I concealed my pleasures. . . .I stood already committed to a profound duplicity of life. (Steve nson 78)Thus Jekyll admits to spurning one side of himself, the side of sensual appetite, in favor of the sedate aspect sanctioned by the Victorian social network. When he later concocts a potion in order to let free this portion of his identity, which he ironically dubs Mr. Hyde, Freuds theory would seem to predict that Hyde, as an example of the uncanny, should evoke distress and repulsion in others. However, if we read the story completely literally, we see that Hyde is familiar to and concealed by only Jekyll, not his friends, and thus should have no effect on them. For an answer to our original question, then, we must look deeper.Through a closer reading of the story, we see that Stevenson implies that there exists a Hyde within each individual, and the answer to our question becomes clear. Jekyll writes, Many a man would have even blazoned such irregularities as I was guilty of; but from the high views that I had set before me, I regarded and hid them with an almost morbid sen se of shame (Stevenson 78). Jekylls admission of the unsatisfied sensual desires within him thus leads to a realization that all men, specifically all men in Victorian England, were forced to conceal desires in order to remain in societys good graces. Lanyon echoes this sentiment, writing, I have since had reason to believe the cause [of his repulsion towards Hyde] to lie much deeper in the nature of man (72). Dr. Jekyll and Mr. Hyde thus elucidates the individual Victorian mans inner struggle between sensualism and the rigid moral and social structure in which he had to live his life.By hinting at a hidden Hyde in Utterson and Enfield, who serve as a representative normal Victorian men, Stevenson suggests that the repression of a Hyde is an aspect of the Victorian mans condition. This intimation begins on the very first page of the novel: [Utterson] had an approved tolerance for others; sometimes wondering, almost with envy, at the high pressure of spirits involved in their misdee ds (Stevenson 1). Whereas society as a whole would reproach a man who committed misdeeds, Utterson not only tolerated, but also envied his ability to rebel against society in order to indulge sensual appetites. Later, Utterson thinks of his own Hyde: He was humbled to the dust by the many ill things he had done, and raised up again into a sober and fearful gratitude by the many he had come so near to doing, yet avoided (Stevenson 20). The urge to perform these misdeeds derived from the Hyde within Utterson, and his ultimate ability to avoid performing most of them demonstrates a continuing, active repression of him. Enfields Hyde comes to light, ironically, during his account of his first encounter with the actual Mr. Hyde. When deciding how to punish him for trampling a young girl, Enfield thinks, Killing being out of the question, we did the next best (Stevenson 5). Since the child emerged unscathed from the trampling, it seems odd that Enfield would even think of capital punishme nt, let alone consider it the best, though implausible, option. Part of this extreme reaction against Mr. Hyde comes from the disgust evoked by his appearance, but it also hints at a violent aspect to Enfields character, an appetite that can be considered a type of Hyde. Freuds theory holds true for Utterson and Enfield, and indeed for every member of Victorian society, because they each have their own Hydes inside them and in their pasts; Hydes otherwise normal visage disgusts them because some part of their subconscious recognizes him immediately.Heres we see the fundamental difference between Jekyll and his three friends; whereas Jekyll is able to revolt against his societys command that all Hydes stay hidden, the other three remain faithful. Because Utterson, Enfield, and Lanyon all continue to adhere to the Victorian decorous ideal, we may say that they figuratively represent societys viewpoint, and their disgust at Hyde then mirrors the general Victorian disdain for sensuality . Stevensons greater message becomes clear here, as we observe that the very characters who represent societys influence seem to possess their own squelched inner desires. Jekylls respectable society, then, can only function by concealment of the collective Hyde, by denial of all sinful pleasures. Thus far, Freuds theory applies; Jekylls friends feeling of disgust at the sight of Hyde does arise because he, or what he embodies, is both familiar to and repressed by them and their society.One would assume that Freuds theory, having applied on a deeper level to Utterson, Enfield, and Lanyon, would hold true clearly and literally in the case of Dr. Jekyll himself. However, this is not the case; Freuds notion of the uncanny must be altered slightly in order to fit Stevensons novel. It would appear that Jekyll could have been the model for Freuds schema, since he is utterly familiar with Hydes urges and admits to concealing them in order to maintain his social status. When Hyde first appe ars in the story, though, Jekyll reacts not with repulsion but with acceptance. He writes, when I looked upon that ugly idol in the glass, I was conscious of no repugnance, rather of a leap of welcome. This, too, was myself (Stevenson 83). After suppressing his sensual urges for so many years, Jekyll feels relief at being able to indulge them, at being able to satisfy every aspect of his existence. He has made a conscious choice to lift the curtain of repression, and only later, when the social being in Jekyll tries to assert control, does he feel any disgust at what he discovers. For Freuds theory to fit this case, we must add a condition: a person can only be disgusted if he or she did not actively and willingly cease repressing whatever has returned. Jekylls friends had no desire to free their Hydes, and thus are disgusted when they see Jekylls, while the doctor chose to do so and is not.Some may argue that Jekyll should be disgusted by Hyde, and that Hyde should have remained re pressed. Surely, Utterson, Enfield, and Lanyon would clamor for Jekyll to re-encage Hyde, and indeed, by the end of the novel, perhaps Jekyll agrees that Hyde should never have received his parole. However, in a general sense, Dr. Jekyll and Mr. Hyde proposes that Victorian society exacerb ated its members Hydes by the very act of imprisoning them. Jekyll writes, My devil had been long caged, he came out roaring (Stevenson 92). This suggests that Hydes evil roaring through Victorian London is caused by the mountain of unfulfilled urges that he amassed while caged within Jekyll; the Hyde of Jekylls youth was inherently sinful‹by the standards of the day‹but not so utterly evil as to be murderous, less honorable, but not necessarily harmful. Jekyll writes, The pleasures which I made haste to seek in my disguise were, as I have said, undignified. . .But in the hands of Edward Hyde, they soon began to turn toward the monstrous (Stevenson 86). To be sure, the Hyde that emerges fr om Jekyll does reach this extreme monstrosity, but Jekyll implies that the Hyde that originally existed, before he was repressed, was merely undignified. Indeed, Hydes commits his lone murder directly after escaping from a two-month imprisonment, implying that his appetite had been built up over those two months until he craved to kill. Undignified actions may have offended the Victorian sensibility, but it seems doubtful that they would have included murder or violence against children. Indeed, Hydes commits his lone murder directly after escaping from a two-month imprisonment, implying that his appetite was built up through the repression of those two months, until he broke free with the desire to kill. In this way, as Freud posits in his essay, we see that the repression of all misdeeds leads to the eventual explosion of the most harmful. Conversely, by removing moral bans on the indulgence of sensual urges on a small scale, larger bursts of violence by individuals Hydes might be avoided.Using Freuds essay The Uncanny with Stevensons Dr. Jekyll and Mr. Hyde, then, we find an interesting peculiarity. Whereas characters who do not fit literally into Freuds schema react with the disgust he seeks to explain, the one characters who does fit feels (at first) no disgust whatsoever. Freuds theory must account for the difference between a character or person who actively stops repressing an urge, for whom no disgust will arise, and one who does not, for whom it will. Indeed, in Stevensons novel, a society dominated by the latter creates the atmosphere of repression that pushes Mr. Hyde from merely undignified to truly evil. Works CitedStevenson, Robert Louis. Dr. Jekyll and Mr. Hyde. New York: Bantam, 1981.Freud, Sigmund. The Uncanny. The Standard Edition of the Complete Psychological Works of Sigmund Freud. Hogarth Press, division of Random House Ltd., 1961.

Vouvoyer in Translation

This is a very interesting word that the French may use to reprimand someone, or to remind them, or inform them of status. Essentially,  vouvoyer (pronounced voo vwa  yay) means to use vous with someone. Vous is the more formal version of you, whereas tu is informal. Example Il faut vouvoyer le chef.You should use vous with the boss (equivalent to saying call him sir).   Related Le vouvoiement - the action of using vous with someone.

Character Development In Ralph Ellisons The Invisible Man

Character development within novels with complex plot structures proves to be a difficult task necessitating the author to add their own inner thoughts and experiences to weave a more realistic story. The historical background of a writer helps glean on information about that person’s unconscious and subconscious processes that become apparent within an author’s literature. As the author develops their thoughts throughout a novel attempting to paint a clearer picture of their purpose, their own persona becomes a part of the literature. Psychoanalytic theory attempts to further this claim by taking information from one’s childhood, inner taboo thoughts and hidden motivations, and synthesizing them for a better picture of the author’s†¦show more content†¦Ellison relays this when his narrator is â€Å"under the spell of the reefer,† and discovers â€Å"a new analytical way of listening to music† (Ellison 8). Although the man despises t he feeling of altered time that reefer is associated with, he can appreciate the sensitivities of music within the manipulated psychological state of mind. Without Ellison’s own experiences with music and the feelings of euphoria it brought upon him, it would be nearly impossible to relay such clear messages of passion within the novel. This character in the very beginning of the novel was one that had been satisfied with his life and decided to remain actively dormant to the outside world, but as Ellison tells his story, music is mentioned in multiple instances. As he attempts to find a job, Mr. Emerson’s son tells him that â€Å"a number of my friends are jazz musicians...I know the conditions under which you live - Why go back?† (Ellison 188) Ralph Ellison understands the struggle that musicians go through to make a living, especially in places where opportunities are extremely few. Anywhere other than Harlem, the narrator would be unable to find anything to do with his talents. This may be a feeling the younger Ellison himself also felt, the competitiveness and the limited scope of opportunities that musicians had may have forced him to move into the North and even take his talents into the area of writing. Ellison’s childhood experiences with music inspire him to writeShow MoreRelatedMetaphors In Ralph Ellisons Invisible Man1235 Words   |  5 PagesMetaphors in Invisible Man Ellison uses many examples of metaphors in his novel to convey invisibility, especially with references to music, imagery, and the use of a nameless character. With literature that challenged the accepted ideals surrounding that time period, Ellison expresses his thoughts by comparing an invisible man to various relatable subjects in life. When the narrator firsts starts on his journey and gets constantly bumped, he states that â€Å"You constantly wonder whether you aren’tRead MoreBattle Royal - Ralph Ellison Research Paper1209 Words   |  5 PagesBattle of a Black Man Ralph Ellison made it clear that Invisible Man was not based on his own experiences. In an interview, he stated, â€Å"Let me say right now that my book is not an autobiographical work.† However, it is clear that his culture and the time period of his upbringing affected his writing. This is particularly seen in his descriptions of the treatment of blacks, the African American society, and the revelation of the narrator. Like the characters in â€Å"Battle Royal†, African AmericansRead MoreCritical Analysis: Ralph Ellisons Invisible Man Essay1651 Words   |  7 PagesIn Ralph Ellison’s Invisible Man, we are presented with an unnamed narrator whose values and potentials are invisible to the world around him. Throughout the entirety of the novel, we see the unnamed narrator, also known as the Invisible Man, struggle in an attempt to uncover his identity buried beneath African American oppression and an aggregation of deception. Ellison shows us how lies and deceit may serve as a grave but invaluable obstacle to one’s journey to find their identity. Through theRead MoreThemes and Styles of Ralph Ellison3336 Words   |  14 PagesEnglish IV 16 November 2005 The Themes and Styles of Ralph Ellison Ralph Ellison has proven himself through his novel The Invisible Man to be the leading black author of the twentieth century. Although he had written many short stories and essays collected in the book Shadow and Act, The Invisible Man is his only novel. With this one novel, Ellison earned himself the 1953 National Book Award and acclaim by the African American community for so accurately portraying the struggles a black AmericanRead MoreInvisible Man Character Analysis1533 Words   |  7 PagesIf you skipped from the end of the prologue of Invisible Man, by Ralph Ellison, all the way until the protagonist’s eviction speech, you would probably pick up the plot and character developments without a problem. The first few ordeals described in the novel can be infuriating because of the narrator’s naà ¯ve outlook and his persistence in trying to follow a ‘respectable’ path upwards in life. All of the psychological shifts that lead up to the captivating scena rio from the first few pages happenRead MoreEssay on Ralph Ellisons Battle Royal1164 Words   |  5 Pagesthe subsequent release of their people from bondage. In Ralph Ellisons 1948 short story Battle Royal, he uses the point of view of a young black man living in the south to convey the theme of racial identity crisis that faced African Americans in the United States during the early to mid 20th century. Ellison begins Battle Royal with a brief introduction to the storys theme with a passage from the Invisible Mans thoughts: All my life I had been looking for somethingRead MoreThe Invisible Man By Ralph Ellison1409 Words   |  6 Pagescome. However, in Ralph Ellison’s novel, The Invisible Man, the prologue serves as the beginning of the end, in preparation for an epilogue that revisits the narrator’s original inner conflict at the end of a personal narrative. Situated in a hidden underground cellar, the main character, the Invisible Man recounts the journey of his naive youth from the American south to the seemingly optimistic north in Harlem, New York. However, through several unjust experiences, the Invisible Man doubts the possibilityRead MoreInvisible Man By Ralph Ellison1908 Words   |  8 Pagesand history, especially as African Americans began publishing their own works regarding their personal experiences. Ralph Ellison’s novel, Invisible Man, is cons idered to be a milestone that greatly contributed to a change in American literature. It transformed society’s view on African American struggles and black identity. He tells of young, college-educated African American man struggling in society as he experiences racial discrimination, invisibility to others and himself, and the struggle toRead MoreThe Invisible Man by Ralph Ellison2489 Words   |  10 Pagesâ€Å"I AM AN invisible man.† A story of obstacles of durable struggle, but hope, and everlasting search for voice in a narrow-minded society; The Invisible Man by Ralph Ellison depicts the dehumanization and feeling of being ostracized in society, of one man. Imagine a time when everyone you encounter have a racial thought or credibility toward your own races, never considering the fact that who you are as a person does not matter worth a dime. You are better determines on shade of your skin which hideRead MoreEssay on Search for Identity in Ralph Ellisons Invisi ble Man2669 Words   |  11 Pagesidentity. Ralph Ellison, a prominent author fascinated by man’s search for identity, thought that blacks were invisible primarily because whites refused to see them. He believed that true identity could be revealed by experiencing certain endeavors and overcoming them (Parr and Savery 86). Ellison explores this theme in Invisible Man, which depicts the title character struggling to find his identity despite facing obstacles created by both white men and his fellow blacks. In Ralph Ellison’s Invisible

Marketing Strategy of Breville Double-Free-Samples for Students

Question: Disucss about the Marketing Mix and Marketing Strategy for "Breville Double Boiler Coffee Machine". Answer: Introduction The purpose of producing the paper is to develop a marketing strategy report which can significantly highlight the targeting, positioning and the marketing mix for the Breville Double Boiler Coffee Machine". It is the key product which can attain huge market share and customer base by the means of effective marketing mix and brand positioning. The data has been gathered from various secondary resources which has a vital role in framing the marketing mix and marketing strategies, there were also analyzed certain issues in gathering the data such as confidentiality and privacy issues that restricted the easy access to relevant data (Gammoh, Koh and Okoroafo, 2011).In the present scenario, there is a much need of the Breville Double Boiler Coffee Machine" in both the household as well as in the restaurants and offices. And thus to meet the needs of the consumers, there is an extensive need for developing the marketing mix and marketing strategy for the product. Target segment Theone segment that is targeted to implement a marketing strategy is the psychographic segmentation. The psychographic segmentation is one the basis of the lifestyle of the individuals. The value, interest and attitude of the individuals help the marketers to classify the products and services into small groups. The psychographic segmentation is selected as the targeted segment because there are factors such as the demand for the Breville Double Boiler Coffee Machine" is depended upon the attitude and lifestyle of the people as they want to save their time as well as because of the various new and pioneering trends there is demand for the Breville Double Boiler Coffee Machine". Because of the changing lifestyles of the people there is less time with the individuals to manage the modern lifestyle they have a need of the Breville Double Boiler Coffee Machine" in managing their daily lives and routine (Solomon, 2014). It is considered as one of the best opportunity for sales because of the reason that with the changing lifestyles and shortage of time, the individuals have a need to purchase the Breville Double Boiler Coffee Machine" for having faster serving of coffee. The recommended marketing mix strategy for targeting this segment is by the means of social and digital marketing so that more and increased number of customer bases can be targeted (Wedel and Kamakura, 2012). Brand Positioning To position the brand of Breville Double Boiler Coffee Machine" in the market there is a need of brand positioning strategy which will be helpful in offering the brand a point of difference by the means of providing USP i.e. unique selling proposition. The brand positioning strategy which will be used by the brand will be differentiation and value positioning. The product has several innovative and pioneering technologies which offer the brand with benefits and advantages of differentiation and helps in effective positioning of the brand in the consumer market (Hassan and Craft, 2012).With the differentiation strategy, there is also value positioning by which the brand offers high value to its customers in comparison with the competitors products. The Breville Double Boiler Coffee Machine" offers value-priced and high quality products to the consumers for having a brand positioning in the market (Aaker, and Joachimsthaler, 2012).In the positioning map, Yellow shows Breville Double Bo iler Coffee Machine", Black is for Brewtus Espresso, Green is for premix team and coffee machine and blue is for La Cimbali Espresso Coffee Mchine. Positioning Map As per the positioning map, it has been analyzed that Breville Double Boiler Coffee Machine" stands at a very good position which shows that the quality is vet high and good position that explains that the prices are reasonable but the quality is very effective. Marketing Mix recommendations PLC and the diffusion of innovation In the Product life cycle, the product Breville Double Boiler Coffee Machine" is at the growth stage as it has already established its presence in various regions and as per the growth stage, the consumers the brand will target will be the households, the organisations, small offices and also the various cafes and restaurants so that it can also attain more customer base and market share (Kapferer, 2012). Types of consumer products The product comes under the category of unsought products as these are the products that the consumers do not have knowledge about or gain knowledge but does not usually consider buying. Such products are purchased when there are specific needs and when the consumers have appropriate knowledge about these products. Therefore, Breville Double Boiler Coffee Machine is an unsought consumer product (Akaka and Alden, 2010). Product As the product is already have touched the growth stage in the PLC, thus, there is a need to have more innovations in the product design to effectively implement and communicate the brand positioning. The product offer will possess more pioneering and innovative technologies with less energy consumption. The unique selling proposition of the product will be its innovative technology but at comparatively low prices (Jain, 2013). Place The key place targeted by the product is Australia as there is an essential need for such machines in the offices as well as in the households and the restaurants. The channels require for effective distribution of the products can be both online selling as well as by the means of having promotions by the means of campaigns so that there can be increase distribution and sales of the products by firstly informing people about the product (Hollensen, 2015). Promotion There will be an integrated marketing communication campaign that will help in promoting and advertising the brand in a more unified, consistent and clear manner. The message for the target customers in the campaign will be to have instant coffee in one go with unique flavors and taste (Armstrong, et al., 2015). To promote the product there will take use of three efficient promotional tools that comprises of: TV Commercial: To have strong brand positioning there will be taken use of the most strong channel i.e. the TV commercial so that more number of people can be targeted Sales Promotion: There will also be effective role of sales promotions tools in achieving strong bard positioning as the brand will provide free demonstration of the products and the Price Off offer to attract the customers by giving the customers some discount on the actual prices (Hassan and Craft 2012). Billboard: For attaining increased customer base and to have high promotions, there will be take use of the billboards for displaying the advertisement of the Breville Double Boiler Coffee Machine. It will result in enhanced publicity of the product (Khan, 2014). The reason behind choosing these particular promotional tools is that all these tools have an extended and strong coverage which can help the product to have rapid and effective marketing. All the three tools are highly diverse thus they will be able to target various markets and can capture diverse set of customers from various regions. These tools also assist in brand positioning as these tools helps in gaining strong market share which ultimately results in high market visibility and positioning of the brand (Varadarajan, 2010). Price For marketing the product there will be used penetration pricing as the brand positions itself through differentiation and value position by offering the product at comparatively low prices than the competitors. Thus to establish and position the brand the products are available at such prices which are affordable by the consumers (Kotler, 2012). Summary Table of Marketing Mix Mix Current what the Brand is doing now Recommendation Explain how your Recommendation will more-effectively support and communicate your Brand Positioning. Product Selling Breville Double Boiler Coffee Machine with similar technologies as of competitors To increase technology and have innovations in the product By taking use of innovative technologies and up gradations, there can be fetched attention of the new customers bases Place Some regions of Australia To cover entire Australia as well as some neighboring regions This will result in more sales and increased customer base with high visibility Promotion Using online platform and physical store and posters To take use of TV commercials, billboards and sales promotions These channels will give an extended coverage to the products which will result in fetching attention of the potential customers Price Selling at nominal prices To offer product at little low prices in comparison with the competitors This will help in fascinating increased customer base as more consumers will be able to purchase the product Conclusion From the report, it can be concluded that by having an effective and adequate implementation of the marketing mix there will be brand positioning to the set target market. It has been analyzed that the marketing mix is internally consistent as all the 4Ps are in consistence with the positioning of the product. The recommended marketing mix in context with rice will help the product to have higher market share throw low pricing. In terms of place and products, there will be increased sales in the other regions of Australia and with innovative technologies more number of consumers can be targeted. In terms of promotion, the billboards, TV commercial and sales promotion will help the product in achieving a more competitive advantage. The recommendations offered can be stated as both socially responsible as well as ethical as all the marketing mix recommendations are beneficial for the societies as comparatively the products are available at low prices. In respect with the aspect of corporate social responsibility, the marketing mix recommendations must be implement in a way that it helps the society such as by offering free samples at some NGOs and by participating in social campaigns. There should also implement a corporate compliance programs so that all the activities are socially and ethically rights. To evaluate the overall performance of the marketing mix, there must be used triple bottom line reporting according to which there will be analysis of the performance on the basis of three major levels i.e. financial, environmental and social. If at all the levels, the product met the criteria, then are considered as ethically working (Hall, 2011). References Aaker, D.A. and Joachimsthaler, E., 2012.Brand leadership.Simon and Schuster. Akaka, M.A. and Alden, D.L., 2010. Global brand positioning and perceptions: International advertising and global consumer culture.International Journal of Advertising,29(1), pp.37-56. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Gammoh, B.S., Koh, A.C. and Okoroafo, S.C., 2011. Consumer culture brand positioning strategies: an experimental investigation.Journal of Product Brand Management,20(1), pp.48-57. Hall, T.J., 2011. The triple bottom line: what is it and how does it work?.Indiana business review,86(1), p.4. Hassan, S.S. and Craft, S., 2012.Examining world market segmentation and brand positioning strategies.Journal of Consumer marketing,29(5), pp.344-356. Hassan, S.S. and Craft, S., 2012.Examining world market segmentation and brand positioning strategies.Journal of Consumer marketing,29(5), pp.344-356. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Jain, M.K., 2013. An analysis of marketing mix: 7Ps or more.Asian Journal of Multidisciplinary Studies,1(4). Kapferer, J.N., 2012.The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Khan, M.T., 2014.The concept of'marketingmix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), p.95. Kotler, P., 2012.Kotler on marketing.Simon and Schuster. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall. Varadarajan, R., 2010. Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises.Journal of the Academy of Marketing Science,38(2), pp.119-140. Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media.

Marketing Plan Example Essay Example

Marketing Plan Example Essay AAA Wine/Spirits Marketing Plan – AAA Wine/Spirits Expansion Table of Contents Executive Summary4 Company Description5 Vision, Mission, Beliefs and Values 6 Core Competencies7 Situation Analysis9 Competitors11 Target Market12 Action Plan13 The Marketing Mix14 Product Strategy15 Distribution Strategy15 Promotion Strategy16 Pricing Strategy18 Customer and Supplier Relationship Management18 Budget and Monitoring19 Summary and Conclusion21 List of References23 Table of Figures / Charts Action Plan14 Invoice Sales $14 First Year Budget 19 EXECUTIVE SUMMARY AAA Wine/Spirits vision is to be the leading distributor of beverage alcohol and create superior value for all tiers of the industry. We have achieved this vision by embracing a mission of providing superior business solutions that drive growth and value for customers and suppliers alike through our national scale, state-level share, local market intelligence and brand-building expertise. In backing this mission and vision with deeds, AAA has invested heavily in its people, its operations, and its technological capabilities, all of which add value to the three-tier distribution system—a legal system under which wine, spirits and beer pass from the manufacturer/supplier (first tier) to the distributor (second tier) and on to either the retailer or restaurateur (third tier). AAA is committed to customer service as well as performing at the highest levels of professionalism and marketing creativity. We will write a custom essay sample on Marketing Plan Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Plan Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Plan Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Having successfully established its wine and spirits distribution business in 10 States, AAA is now looking to initiate operations in California. Beginning in March 2011, AAA will offer statewide distribution of wine and spirits merchandise based on an exclusive distribution contract with suppliers such as XXX Spirits, YYY Wines and ZZZ USA. Distribution operations will be initiated from a state-of-the-art warehouse in San Diego, California with a sales office in neighboring San Francisco. AAA will leverage its reputation for successfully building brands and romoting premium wine and spirits brands to secure a major share of the California wine and spirits distribution market. From a marketing perspective, AAA will use its tried and tested strategy of promoting On-Premise sales to drive sales for Off-Premise customers. AAA will hire and train its sales staff in California to be the best-in-industry with a â€Å"Most feet on the Street† guarantee, promising maximized brand expo sure. Integrated Marketing Communications will be used to first create awareness of the products and build interest in the benefits provided by AAA Wine/Spirits. A mix of traditional and customized marketing techniques like E-selling, direct one-on-one marketing, marketing programs and promotions will be used to communicate AAA product and value offering. Competitive high/low pricing with appropriate discounting will be employed to penetrate and dominate the California wine and spirits market. Customer Loyalty Rewards programs and other incentives will be offered to build and strengthen its relationships with its customers in California. A successful launch of AAA’s distribution business in California is projected to bring in invoice sales of approximately $118 Million for the year 2011 and is expected to break even in the third quarter of 2012. AAA expects to achieve a yearly goal of 20% increase in invoice sales. Monthly and quarterly sales growth targets will be tracked and adjustments will be made to the marketing and promotion strategies as needed. The ultimate goal for AAA Wine/Spirits is to establish itself as the No. choice for wine and spirits suppliers and to be the one-stop-shop for wine and spirits customers in the State of California. COMPANY DESCRIPTION Since its founding in 1997, AAA Wine/Spirits Inc. has grown to be a nationally recognized wine and spirits distributor known for its historic commitment to delivering the highest standards of customer service and creative marketing programs and partnerships. The company is also known for its best-in-industry professional and well-trained sales, op erational and support staff. AAA is also justly respected for its deeply held belief in he importance of giving back to the communities it operates in and for being a socially responsible corporate citizen and for making generous contributions to national, state and local charitable organizations. Today, AAA operates in 15 states, including its original Florida market, where its corporate headquarters is located in Orlando. Pursuing a determined strategy to expand through internal growth as well as through the acquisition of established wholesalers, AAA expanded its Florida operations into a number of states and is now looking to grow in California. VISION, MISSION, BELIEFS and Values Corporate Vision: To be the leading distributor of beverage alcohol while creating superior value for all tiers of the industry. Mission: Providing superior business solutions that drive growth and value for customers and suppliers alike through our national scale, state-level share, local market intelligence and brand-building expertise. Beliefs and Values: Our people are our most fundamental resource. We recognize that employee contributions through teamwork and empowerment are critical to the success of the company. Our goal is to provide a positive environment for our employees that encourages creativity, recognizes innovation and rewards results. Quality: Superior quality and continuous improvement in all aspects of our business results from a dedication to employee development with a commitment towards ever increasing customer satisfaction. Statement of Environmental Impact: AAA Wine/Spirits strives to provide excellent sales and service while minimizing our environmental impact. Our efforts are aimed at saving energy as well as promoting sustainable environmental practices. We have implemented these responsible practices into our daily operations, as we continue to set goals that challenge us to increase efficiencies and reduce waste. Lighter-weight delivery trucks for small deliveries are being used in California and Florida. Trucks fueled by biodiesel are being piloted in Florida, with research being done on the possibility of using hybrid and automatic transmission trucks. The speed on fleet vehicles has been governed to 60 miles per hour, and new idling and tire rotation policies put in place. Routing software has been upgraded at all divisions in an effort to increase routing efficiency, in turn reducing fuel consumption and emissions. High-efficiency lighting (e. g. motion-sensor systems) have been installed at our distribution centers. Core Competencies From its earliest days in Orlando, Florida, AAA Wine/Spirits has set out to be the most innovative and progressive distributor in each of its marketplaces. AAA prides itself as a company that not only responds to the needs and desires of its customers and suppliers, but also anticipates them. Recognizing the consolidation and growth of its supplier and customer trading partners in recent years, AAA has anticipated their needs by establishing a strategic, tightly knit organization that is capable of developing, executing, and creating value-added marketing, national accounts, promotions and category management services in every marketing sales and trade channel in each and every market in which AAA is present. Today, AAA represents approximately 1,200+ wine, spirits, beer, and beverage suppliers from around the world, and markets, promotes, merchandises, and distributes over 3,000 individual brands. Indeed, during a typical working week, AAA’s sales, delivery, and support staff collectively calls on or services over 200,000 different chain and independent retail and restaurant customers across the country. Today, AAA offers its suppliers the â€Å"Most feet on the Street† guarantee promising maximized brand exposure and distribution. Beginning in Florida, AAA worked hard to achieve efficient, statewide distribution capability, which it gained in 1990. Also in 1990, when much of Californias wine and spirits wholesale business was still handled by dozens of small, regional players, AAA Wine/Spirits operations was the first to gain statewide distribution capability. From then on, the companys strategy has been to offer statewide distribution from its local state of the art warehouses in each of its markets thus adding an invaluable dimension of service to both its suppliers and to its retail and restaurant customers alike. AAA was the first distributor to provide statewide merchandising and promotional support behind leading wine and spirits brands, a distribution trend that became the industry standard over time. AAA Wine/Spirits has a tradition of pursuing innovation and new technology for the benefit of brand owners and customers. AAA’s underlying criterion behind the application of new technology and back-office best practices is adding value to supplier and customer relationships, making AAA the distributor partner of choice. AAA’s back office operations provides all of its divisions with the deep content expertise, cutting-edge tools and process efficiencies that they need to win the competition in aisles, back bars and wine lists of our customers. To that end, AAA has developed and implemented software to manage the various functions of effective and efficient distribution. a. EasyOrder – A proprietary highly customizable sales tool which enables the sales force to lookup product information, and place orders wirelessly from mobile devices. b. EDE – Electronic Data Exchange allows for direct electronic data transfer to suppliers and service vendors. c. SAP – The best Enterprise Resource Planning tool to effectively manage Financials, Sales and Distribution, Inventory and Billing. d. RouteManager – A proprietary tool developed in partnership with UPS to plan the delivery routes for the trucks. e. Web Mobile – A proprietary web based GPS phone tool developed to plan the efficient loading of products onto the truck. Besides this, Web Mobile also allows for driver and delivery tracking thus improving productivity and providing better customer service. Situation Analysis As one of the country’s largest wine and spirits distributor, AAA is nationally recognized by its supplier partners as well as by its customers for its state-of-the-art distribution capabilities and its leading-edge information technology. Today, AAA operates in 15 states and is looking to expand its markets to California where it plans on setting up statewide distribution capability, providing merchandising and promotional support for its 2,000 + wine and spirits brands and 1,000+ suppliers. Political and Legal: AAA has had a longstanding commitment to the alcoholic beverage laws and regulations at both the state and federal levels. The regulatory framework for the production, distribution and retail sales of wine, spirits and beer is a three-tier distribution system where wine, distilled spirits or beer product move in a legally sanctioned series of transactions from the producer (first tier) to a designated distributor at the state level (second tier) and then on to a legally licensed retail, restaurant or bar (third tier). This three-tier distribution system is governed by the 21st Amendment of the United States Constitution which ended Prohibition and returned to the states all power over the sale and distribution of beer, wine and spirits. Its passage allowed federal as well as state authorities to tax wine, spirits and beer, which generate billions of tax dollars annually for local, state and federal authorities. At the state level, two legal approaches exist a competitive model and a so-called control model. Today, 32 states permit the private sector to distribute and sell alcoholic beverages, including such states as California, New York and Florida, among others. Elsewhere, 18 states have decided to adopt a so-called control model, under which the state is involved in one or more tiers of the traditional three-tier distribution system noted earlier. Control state markets like Pennsylvania and New Hampshire not only manage the distribution tier (and related tax revenue collections), but also the retail tier as well, while other control states like Michigan, North Carolina and Vermont all take slightly different approaches. Wine and Spirits Wholesalers of America (WSWA), a trade organization and lobby group based in Washington, D. C. [1] that works to oppose initiatives to alter the three-tier model, contends that wholesalers perform state functions and are in the business of encouraging social responsibility concerning alcohol as well as alcohol wholesale. [2] The Specialty Wine Retailers Association (SWRA), a group representing the wine retail industry, is in direct opposition to WSWA and advocate the free movement of wine across state lines. 3][4] Economic: The annual per capita consumption of alcohol in the US is about 30 gallons of beer, 2 gallons of wine and 1 gallon of hard liquor. Alcohol purchases account for about 6 percent of an average AAA household’s food budget [6]. Demand is driven by consumer preferences in alcohol consumption and demographic trends. The profitability of individual companies depends on effective sales operations and maintaining low operating costs. Large companies have advantages in exclusive distribution rights in large markets. Small operations can compete effectively by distributing rare and expensive products. The industry is capital intensive with average annual revenue per employee in the range of $500,000 to $700,000 for wholesalers. Suppliers: The beer, wine and spirits industry buys from a variety of domestic suppliers, about 6,000 commercial wineries, 350 breweries, 1,500 microbreweries and 80 liquor distillers [6]. A few large producers dominate such as Anheuser-Busch, MillerCoors, Eamp;J Gallo, Constellation Brands and The Wine Group. Major importers include Heineken USA, Diageo, SABMiller and InBev. Beer and wine distributors generally have contracts with producers giving them exclusive distribution rights to products within certain markets. Constellation Brands is consolidating its U. S. distributor networks as fast as it can, while treating the distributors it keeps to enhanced profit levels. As of September 2009, Constellation had achieved its goal of one distributor per state in 19 markets, with plans to transition another 11 states within 2010. Diageo continues to consolidate to a single distributor in each US state, with plans to complete its consolidation as soon as possible. So far, Diageo has consolidated its distribution in 39 states and Washington, D. C. , representing more than 80 percent of the company’s U. S. wine and spirits volume. Technology: Recent technological advances in the Wine amp; Spirits Distribution Industry include wireless devices to track retail sales, integrated computer systems to order and track and distribute hundreds of products to thousands of retailers, radio frequency identification tags that follow cases or kegs as they travel through the supply chain. Competitors Existing Firms: The US beer, wine and spirits distribution industry includes about 4,000 companies with combined annual revenue of about $100 billion. Major companies include The Charmer Sunbelt Group, Glazer’s Wholesale Drug, National Wine amp; Spirits, and Southern Wine amp; Spirits of America. The beer wholesale industry is fragmented with the top 50 companies accounting for a third of industry revenue. The wine and spirits wholesale industry is concentrated with the top 50 companies accounting for more than 70 percent of industry revenue. New Entrants: The wine and spirits distribution business is a very lucrative and there is always a constant threat of new entrants. For example, Warren Buffett’s Berkshire Hathaway Inc. agreed to buy alcoholic-beverage distributor Kahn Ventures Inc. to add sales in Georgia and North Carolina and help the company prepare for further acquisitions in the industry [5]. Target Market Having successfully penetrated the wine and spirits markets in 10 states, AAA is now looking to California as it next market. The Wine amp; Spirits market in California is a $ 1. 5 Billion industry and the 5th largest consumer of alcohol beverages in the United States [6]. The Charmer Sunbelt Group and Glazer’s Wholesale Drugs have been in California for 5 years but have not been able to dominate some of the smaller wine and spirit distributors. AAA will look to establish its business in the state of California by offering statewide distribution of wine and spirits merchandise based on its exclu sive distribution contract with suppliers such as Diageo Spirits, Constellation Wines and Pernod Ricard USA. The typical market for Wine and Spirits retailers is clearly divided into two istinct profitability segments based on the alcohol consumption venue. On-Premise customers like Bars, Restaurants, Hotels, and Nightclubs serve alcoholic beverages on-site as part of their offerings. Off-Premise customers like liquor stores, grocery stores, chain stores, specialty stores sell wine, spirits and beers to individual customers for consumption at a location of their choosing. AAA will use its tried and tested strategy of promoting On-Premise sales to drive sales for Off-Premise customers since once customers become aware of the brand they will most likely purchase it from a store. Some of the target Off-Premise customers for AAA in the State of California would include, Brookshire Brothers, Bamp;B Foods, Carnival Food Stores, HEB Foods, Randall’s Food Market, Sack n’ Save, Super S Foods, United Super Markets, Walgreens, BJ’s, Costco, Sam’s Club and Wal-Mart. On-Premise customers would include TGI Fridays, Applebee’s, Chili’s and local bars, pubs, casinos and nightclubs. A third segment, the US armed forces (Army, Navy, Coast Guard and Air Force) exists. Merchandise will be sold at cost to this third segment. ACTION PLAN AAA Wine/Spiritswill launch its distributing operations in California using an exclusive distribution contract with suppliers such as Diageo Spirits, Constellation Wines and Pernod Ricard USA starting March 1st 2011 the details of which are listed below. A state of the art Warehouse will be setup in Austin, California. The current plans call for a 620,000 square foot facility with six miles of conveyors, storage space for 2 million cases of wine and spirits with capabilities of loading 12 trucks simultaneously to ship 5,400 cases per hour. The California sales office will be located in neighboring San Antonio. 100 temperature controlled delivery trucks and other required equipment will be acquired. A key plank of AAA’s corporate strategy has been to ‘Pursue Operational Excellence’ by sharing best practices and leveraging AAA’s size in the marketplace. The back office functions of Accounts Payable, Payroll, Employee Benefits, Supplier Billing, Accounts Receivable, Master Data Management, Systems and Information Technology will be managed from AAAs back office division in Orlando leaving the California operations to concentrate on selling. AAA’s distribution business in California is expected to bring in invoice sales of approximately $118 Million for the year 2011. Action Plan| | | | Action| Date| Duration| Cost| Secure and Finish Warehouse and Office Space| October 4th 2010| 4 months| $15,000,000| Back office operations ready| November 1st 2010| 2 months| $50,000| Secure Delivery Trucks and other equipment| December 20th 2010| 3 weeks| $8,000,000| Staffing| January 3rd 2011| 1 month| $20,000| Purchase Orders to Supplier| January 31st 2011| 1 week| $0| Initial Marketing Promotions| January 31st 2011| 3 months| $1,000,000| Receive Orders from Customers| February 7th 2011| N/A| $0| Receive Goods in Warehouse| February 21st 2011| 1 week| $10,000| Shipping Goods to Customers| March 1st 2011| N/A| $300,000| The Marketing Mix Starting in Florida, AAA Wine/Spiritshas been able to successfully build brands and gain a positive reputation for its ability to promote and merchandise premium wine and spirits brands. These same brand building marketing techniques will be employed to patiently and persistently build the sales of premium brands (old and newly won) in California to distinguish AAA from its competition and secure a major share of the California wine and spirits distribution market. Product Strategy: The wine and spirits brands that AAA will enter into and promote in California will be mostly stand-alone well-established brands that will be marketed separately based on promotional budget provided by the suppliers. Examples of products brands would include for, 1. MMM Spirits Johnnie Walker, Matador, Baileys, Smirnoff, Crown Royal, Gordon’s, Jose Cuervo, Guinness, Jamp;B, Captain Morgan and Tanqueray. 2. NNN Wines Vendange, Cisco, Ruffino, Mondavi, Taylor, Clos Du Bois, Woodbridge and Wild Irish. 3. The Company USA Absolut, Fris, Seagrams, Malibu, Kahlua, Beefeater, Jacobs Creek and Presidente. Distribution Strategy: AAA is known for its best-in-industry professional and well-trained sales staff with a â€Å"Most feet on the Street† guarantee, promising maximized brand exposure and distribution. In California, AAA will use its proven strategy of promoting On-Premise sales to drive sales for Off-Premise customers since once customers become aware of the brand they will most likely purchase it from a store. AAA will align its entire sales force in California into designated groups of specially trained teams. Each group will be carefully trained to handle a specific sales channels, and customer categories such as chain supermarkets, national hotel chains, independent restaurants and chain liquor stores. AAA will use the following marketing channels to reach its targeted customers. 1. E-channel: AAA’s online store website http://AAAwineonline. com has products and applicable promotional information for customers who would like to research and purchase wine and spirits online. 2. Personal Selling: One-on-one personal selling will be done via, a. Sales Persons: Every customer chain account will be represented by a sales team for the entire state. Sales persons will be trained to be polite and professional and offer the best deal to the customer. . Call in to Customer Service: Customers will be able to call in orders to a customer service center. Product will be shipped out daily based on the orders received daily to ensure the customer’s shelves are always adequately stocked. Promotion Strategy: AAA will use Integrated Marketing Communications to first create awareness of the products and build interest in the benefits provided by AAA Wine and Spirits. AAA will employ the following traditional and customized marketing techniques to communicate its value offering. a. Direct Marketing: AAA’s biggest asset, its employees will be educated in the company’s product offerings and serve as AAA’s biggest marketing resource. Customer Service representatives and Sales persons will be trained to be polite, courteous and knowledgeable about AAAs product, always offering the best deals available. b. Marketing Programs: AAA’s product promotions will be innovative customer-based programs that focus on theme, customer category and brand. Promotions will include the following: 1. Party Guides: Customers like Raleigh’ss offer party packages for its customers. AAA provides promotional material (Party Guides) to Raley for including AAA’s products in its party packages. 2. Wine Lists and other retail display materials: Bars, Restaurants, Casinos, Night Clubs present wine lists to their customers. AAA will carry the cost of these Wine Lists and other retail display materials. 3. Monthly Cocktail Themes: AAA will invest in hiring and training Mixologists to develop new drinks and mixes based on local tastes. AAA will supply these new cocktail recipes and promotional material to local pubs and bars in amplify customer interest. 4. Holiday Themes: Holiday specific packages with appropriate packaging, colors and selection of wines and spirits will be sold to Off-Premise customers (Grocery, Liquor stores etc. ) and holiday specific promotional materials will be provided to On-Premise customers to capitalize on increased sales during specific holidays. 5. Multi Brand 6 Pack Carriers: Assortments of beers, wines and spirits will be made available for customers 6. Customer Specific Promotions: The fastest growing race in the United Sates is the Hispanics. The 2009 US Census Bureau estimates 37% of California’ population comprises of Hispanics. AAA will look to capitalize on this growing market with special promotions on products frequently purchased by Hispanics and sponsoring events for Hispanics. 7. Value Added Packaging: AAA will invest in researching value added packaging for its products like flavor infusion packaging and landfill waste reduction packaging. 8. In-store Kiosks and Displays: AAA will design, build, provide and place In-store Kiosks and Display Cases to showcase premium merchandise in the best-selling sections of Grocery and Liquor stores. 9. Mix and Match Combos: Customers will be offered customizable free goods deals. For example, buy 100 cases of Absolut vodka and get 10 cases free of any Absolut vodka flavors. 10. Sponsorship for high profile events: AAA will sponsor high profile large gathering events for example, the Florida’s South Beach Food and Wine Festival, California’s Annual AAA Wine amp; Food Festival and UNLVino to promote our products to a larger audience. 11. â€Å"Wet† tasting programs: AAA will organize wine tasting parties and wine education seminars to build interest and reach out to new customers. Promote and build displays for more premium merchandise—rather than low-end erchandise—in the best-selling sections of the store. Promotions will be run after careful analysis of customer purchase trends and preferences. Pricing Strategy: AAA will use a high / low pricing strategy which will allow for periodic heavy promotional pricing. Initial pricing will be set at market penetrating low prices operating at a low 18 percent Gross Profit Margin (reg ular 21 percent GP). Discounts will be made available in terms of, 1. Cash Discounts for early payment of invoices. 2. Quantity Discounts based on different quantities of products purchased. . Seasonal Discounts will be offered for holidays such as Easter, Christmas, New Year, etc. All promotions and discounts will be supported by Promotional Allowances and Depletion Allowances offered by the Supplier. Customer and Supplier Relationship Management AAA Wine/Spiritshas invested a lot of time and money in becoming a customer focused organization. Today, AAA can proudly boast of having the understanding and the ability to address the needs and expectations of each customer by providing unsurpassed value in both the products and the services offered. Professional relationships, cooperation, and building long term relationships will be the common goals to build successful relationships with our suppliers and customers alike. By conducting business in a manner beneficial to everyone, with highly trained and specialized resources, AAA will deliver superior value added services. AAA Customer Service representatives and Sales persons will be trained to be polite and courteous, always offering the best deals available. Individual Account Managers are assigned for each supplier account to constantly strengthen and build on our relationship and address any issue in a timely manner. AAA offers its suppliers the â€Å"Most feet on the Street† guarantee promising maximized brand exposure and distribution while being the lowest cost distributor in the Wine and Spirits distribution industry. AAA will also institute a Customer Loyalty Rewards program to further strengthen the business relationships with it long standing, large account customers providing them with premium pricing and deals. Budget and Monitoring First Year Budget| | Revenue| $118,000,000 | Cost of Goods Sold| ($92,040,000)| Initial Expenses| ($44,380,000)| Operational Expenses| ($10,000,000)| Marketing Expenses| ($3,000,000)| Rent| ($700,000)| Salaries| ($6,000,000)| Supplies| ($300,000)| Insurance| ($300,000)| Interest | ($145,000)| Net Income| ($38,865,000)| Based on forecasted sales volume and projected invoice sales for the first year of operations, AAA’s initial budget for the first year of operations (fiscal year 2011) is estimated as shown above. AAA will invest $3 Million on its marketing initiative and coupled with the promotional and depletion allowances offered by suppliers, AAA will have an estimated $13 Million for Marketing and Promotional activities. AAA will constantly monitor the progress of its business venture into California and the effectiveness of its business and marketing strategies by tracking its performance against metrics developed for each of the following business objectives. Objective 1: Become the distributor of choice for wine and spirit suppliers. AAA Wine/Spiritsvision is to be the leading distributor of beverage alcohol and create superior value for all tiers of the industry. In California, AAA will achieve this vision by embracing a mission of providing superior business partnership solutions that will drive growth and value for customers and suppliers alike through our national scale, local market intelligence and brand-building expertise. AAA will look to increase its supplier and brand distribution relationship in California by introducing new supplier like Jim Beam Brands, Moet Hennessy, Patron Spirits, Sutter Home Winery, Heaven Hill, Skyy Spirits etc. nd their brands till it achieves distribution to the scale of 700 suppliers and 3000+ brands. Objective 2: Profitability growth per year (GP $ and GP%) AAA Wine/Spiritswill enter California with a high / low pricing strategy which will allow for periodic heavy promotional pricing. Initial pricing will be set at market penetrating low prices operating at a low 18 percent Gross Profit Margin which AAA will look to gradually increase t to 21 percent. AAA will target breaking even in California by the end of the third quarter of fiscal year 2012. The Pricing strategy will be reassessed regularly based on customer and supplier satisfaction ratings, and customer purchase growth numbers to determine opportunities for price increases to meet AAAs profitability goals. AAA will track sales to ensure monthly and quarterly sales growth targets are being met based on which adjustments will be made to the marketing and promotion strategies as needed. Objective 3: One stop shop for wine and spirit customers AAA Wine/Spiritswill use it tried and tested marketing technique of focusing its promotions on On-Premise customers to drive the sales for Off-Premise customers. With its goals of increasing its supplier base to 1,200 supplier and 3,000+ brand offerings, AAA aims to become a one-stop-shop for customers throughout the state of California. AAA w

Body Modifications Essays

Body Modifications Essays Body Modifications Essay Body Modifications Essay In china foot binding was very popular from the late 10th century onward to the mid -20th century. It was there culture to have small feet, between the ages of two- five years old the parents will perform foot binding on their daughter. It was done at a young age because the arch of the foot wasnt fully developed as yet. The painful process was done to prevent further growth. Chinese men were attracted by the tiny narrow foot, which was known as the golden lotus. It may not sound like a body modification but it is and was very popular to the Chinese culture. Another example of cultural modification is piercing. Back In the 17th century a male wore earrings to show he was a pirate. Tribes across Africa, Southeast Asia, north and South America and Ethiopia participated In lip piercing. It was done to enlarge their lips to accommodate a large plate. Another reason for body modification Is one religious belief. The earliest evidence of tattoo began 2000 BC in ancient Egypt. In the Philippines tattooing to some was a form of rank or accomplishments and to others they believed it had magical qualities. In Japan tattooing was for spiritual and decorative reasons dating as far back 10,000 BCC. The Ancient Egyptians and Romans perform plastic cosmetic surgery for religious reasons. The Romans perform such surgeries like repairing damage ears in the 1st century SC. In India branding is done to show religious initiation and symbolizes membership to a particular spiritual group. Also in India the females place a bind in the middle of their foreheads because its one of their religious beliefs. It Is done only to those ladles that are married. At the College of The Bahamas the male fraternity brands their skin to show membership to that group. Lastly, people modify their body for physical and cosmetic enhancements such as cosmetic/plastic surgery which is now very popular among teens and adults. You will find people getting cosmetic surgery to delay aging effects which cost thousands of dollars to be done. Persons also get surgery on their nose, stomach, breast and hips just to change their body most of the time to enhance their sexual appearance. However, some get the surgery because either they was born with a disintegration or as in an accident and probably needed a surgery done on their nose. Cosmetic surgery is done for reconstructive reasons and for fashion reasons. The American society of plastic surgeons discovered a few reasons why teens and adults participate in cosmetic surgery. Teens said its a way to fit in and to look acceptable to friends and peers. Whereas, on the other hand adults said Its a way to stand out from the crowd. Plastic surgery Is done to boost ones confidence and self- esteem. Celebrates can have effects on their fans; well superstars can also have an effect on their fans. For It example, a person malign want to nave ten curve Ana snaps Like Kill Grassland, so a tiny or slim girl will go out and get implants. In todays society we now have numbers of technology that can perform any type of plastic surgery. In todays society males and females are participating in physical enhancements. Such as altering their skin color, placing weave in their hair and getting implants. Now days people find bleaching attractive for both male and female. From the text drowning, Bimbos and other drivers of Underdevelopment by Glenda Simms speaks about the dies changing their skin color to attract the guys. She also mentions how the ladies want to have children with light skin male. This is done because their aim is to have a pretty pickier which is a pretty girl that will grow up to be a fine lady that could participate in beauty contests. Simms also spoke about the youths bleaching their skin so that they can be accepted in the front office of a store uptown or downtown. In concluding, body modification will continue to go on because it apart of ones religious or cultural belief, or like I mention Just for physical, sexual and cosmetic enhancements. Babies are modified when they are only a couple days old, when the parents take them to get their ears pierce or to get a surgery on a cleft lip. As the parents you are already getting them involved in body modifications because to the parents its cute for the baby girl or baby boy to have an earring. We are not to Judge those persons involved in the modification of the body because its always a reason for them doing it. Heres my question to you, are you going to get tattoo, piercing or plastic surgery because youre not satisfy with your appearance?

Quality Managment and Control Essay Example | Topics and Well Written Essays - 2750 words

Quality Managment and Control - Essay Example How the company implemented quality management In fact, the company, at first, tried to analyze how its customers evaluate their products. To the utter surprise of the company, the customers were only partially satisfied. As illustrated in Champman and Hall (1991, p. 160), when the company probed further into the issue, it was found that there were problems regarding packaging, installation, labeling, and integration with other products; and these findings created a wave of shock in the company, and as a result, various strategies were developed in the plant. At first, the company set up a steering committee that consisted of all the senior management. As a part of it, a strategy was set up by the company that was to be implemented from below was started. This strategy clearly identified what each employee had to do to achieve the company goals. As a part of it, the company introduced ‘Just-in-time’, a strategy for quality management, was introduced in the year 1984 (ibi d). It started with providing education to all the employees. Once they found the program effective among the employees, it was spread to the IBM suppliers. As a part of it, senior managements of supplier chains were provided extensive classes. It was followed by supplier certification program which is based on BS5750 that covered everything ranging from process qualification, project management and statistical techniques (ibid). Following this, in 1985, the company introduced the techniques known as ‘process quality management’ and ‘departmental purpose analysis’ (DPA) (ibid). DPA aimed at finding and eliminating the non-value-added services conducted by a department. From the analysis, it became evident that some... This paper approves that the company views itself as a knowledge company and hence skills and knowledge are very vital for the company. So, the quality control of the company starts from the moment it decides to select employees. According to the company, a global supply chain with thousands of partners faces increased risks of waste, inefficiency, environment impact, and cost. So, it becomes necessary to continuously improve business performance and sustainability and this should reach the supply chains. The inability in this step can lead to higher use of energy, and other natural resources resulting in severe environmental damage. In addition, there will be problems like poor quality products and services, safety concerns, and poor labor practices. This will result in the detachment of stakeholders like customers, shareholders, partners and employees. IBM has developed extensive guidelines ensuring quality in its supplier operations. This essay makes a conclusion that in total, it becomes evident that the company introduced quality management and control measures as early as 1980s and the measures adopted by IBM were in no way inferior to the strategies of other companies. In fact, the company holds a proven record of effective quality management and control that ranges from senior management to sub-contractors. Furthermore, it is evident that adopting Six Sigma in their quality control will further sharpen their strategies and will make it flawless and more effective.

Answer my questions Movie Review Example | Topics and Well Written Essays - 1000 words

Answer my questions - Movie Review Example What are the effects of trade liberalization in Jamaica (e.g. discuss the effects of Jamaica’s free trade zones or the effects of the WTO on banana exports)? What was the effect of the IMF policies on domestic food production? In any country, the economy depends on the policies of its government. The public and private sector businesses are the main employment generation mechanisms in an economy. Market plays a key role in determining the unemployment rates of a country. If unemployment rates are low, spending power of the people increases and the market flourishes. However, if there is too much pressure on the government to generate employment in the public sector, the market becomes volatile and the risks of a sudden but complete stagnancy increase, as we have witnessed in the erstwhile USSR during the late 1980s. Liberalization is a process that would help an economy to overcome the risks of economic stagnancy mainly by the means of market reforms and privatization. However, the process of liberalization itself has come under scrutiny and criticism on several occasions. The episode of Life and Debt is based on such a critical perspective regarding liberalization in the backdrop of troubled Jamaican eco nomy. The process of liberalization in Jamaica practically began when the country signed a loan agreement with IMF in 1977. The process of acquiring debts began and more debts were taken to pay off the interests incurred in this course. Gradually, Jamaica had to liberalize its markets and industries under pressure from the lending agencies like IMF, IADB (Inter-American Development Bank), and the World Bank. The projected goals of increasing per capita income, literacy rate, employment, etc. in the country could not be achieved. The development that was promised by these loans did not take place as expected. But the economic pressure of a government almost running on debts began to affect the lives of the people negatively. In reality, the